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Shopping Ads for E-commerce in India | Complete Guide 2026

November 23, 2025
Digital Marketing
4 min read

🏠 BYS Marketing – Digital Marketing Services Across India

🛍️ Shopping Ads for E-commerce in India | Complete Guide

Maximize E-commerce Sales with Google Shopping Ads

Transform your online store with strategic Google Shopping Ads. From product feed optimization to smart bidding – drive qualified traffic and boost sales for your Indian e-commerce business.

Contact Rohan Chaudhary – Shopping Ads Expert

📞 Mobile: +91 83838 94893

📧 Email: [email protected]

🌐 Website: https://bys.marketing

Experience: 8+ Years | Coverage: Pan India

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Related: Google Ads Management for Indian Markets Complete Guide

📊 Google Shopping Ads in India (2026)

Market Statistics

Shopping Ads Performance:

  • Click-Through Rate: 3-5% (vs 2% for text ads)
  • Conversion Rate: 2-4% (vs 1-2% for text ads)
  • Average ROI: 400-600%
  • Mobile Shopping: 70% of clicks
  • Average CPC: ₹5-₹25 (product dependent)

E-commerce Growth:

Total E-commerce Market: ₹7.5+ lakh crore
Online Shoppers: 300+ million
Mobile Commerce: 70% of transactions
Average Order Value: ₹1,500-₹3,500

Top Shopping Categories:

Fashion & Apparel: 30%
Electronics: 25%
Home & Kitchen: 15%
Beauty & Personal Care: 12%
Books & Media: 8%
Sports & Fitness: 5%
Others: 5%

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🎯 Google Shopping Ads Setup

1. Google Merchant Center Setup

Account Creation:

Step 1: Create Google Merchant Center account
Step 2: Verify and claim website URL
Step 3: Set up shipping and tax settings
Step 4: Create product feed
Step 5: Submit feed for approval
Step 6: Link to Google Ads account

Website Requirements:

✅ Secure checkout (HTTPS/SSL)
✅ Return and refund policy
✅ Contact information
✅ Privacy policy
✅ Terms and conditions
✅ Clear product descriptions
✅ Product prices in INR
✅ Accurate stock information

Shipping Settings (India):

Shipping Zones:
- All India
- Metro cities
- Tier 1 cities
- Tier 2 cities
- Tier 3 cities
- Remote areas

Shipping Methods:
- Standard (5-7 days): ₹50-₹100
- Express (2-3 days): ₹100-₹200
- Same day (metro cities): ₹150-₹300
- Free shipping (above ₹500/₹1000)
- Cash on Delivery: +₹50

Tax Settings:

GST Configuration:
- Enable tax display
- Set GST rate (5%, 12%, 18%, 28%)
- Include tax in price or add at checkout
- Tax ID (GSTIN) display

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2. Product Feed Optimization

Required Attributes:

id: Unique product ID (SKU)
title: Product name (max 150 characters)
description: Product description (max 5000 characters)
link: Product page URL
image_link: Main product image URL
price: Product price in INR
availability: in stock / out of stock / preorder
brand: Brand name
gtin: Global Trade Item Number (if available)
mpn: Manufacturer Part Number (if available)
condition: new / refurbished / used

Optional But Recommended:

additional_image_link: Additional product images
product_type: Product category hierarchy
google_product_category: Google's product taxonomy
color: Product color
size: Product size
age_group: adult / kids / infant
gender: male / female / unisex
material: Product material
pattern: Product pattern
item_group_id: For product variants
custom_label_0-4: Custom labels for segmentation

Title Optimization:

Format: Brand + Product Type + Key Attributes + Size/Color

Examples:
❌ Bad: "Shirt"
✅ Good: "Nike Men's Running Shirt Blue Dri-FIT Size L"

❌ Bad: "Laptop"
✅ Good: "Dell Inspiron 15 Laptop 11th Gen i5 8GB RAM 512GB SSD"

❌ Bad: "Shoes"
✅ Good: "Adidas Ultraboost 21 Running Shoes Men Black Size 9"

Best Practices:
- Include brand name
- Specify product type
- Add key features
- Include size/color
- Use relevant keywords
- Stay under 150 characters
- Front-load important info

Description Optimization:

Structure:
1. Product overview (2-3 sentences)
2. Key features (bullet points)
3. Specifications
4. Use cases
5. Care instructions (if applicable)

Example:
"Premium cotton t-shirt for men with comfortable fit and breathable fabric. Perfect for casual wear and everyday use.

Key Features:
- 100% pure cotton fabric
- Breathable and comfortable
- Machine washable
- Available in multiple colors
- Regular fit design

Specifications:
- Material: 100% Cotton
- Fit: Regular
- Sleeve: Half sleeve
- Pattern: Solid
- Occasion: Casual

Care Instructions:
- Machine wash cold
- Do not bleach
- Tumble dry low
- Iron on low heat"

Image Optimization:

Requirements:
- Minimum size: 100x100 pixels
- Recommended: 800x800 pixels or larger
- Format: JPEG, PNG, GIF, BMP, TIFF
- Max file size: 16MB
- White or neutral background
- Product fills 75-90% of image
- No watermarks or promotional text
- High quality, well-lit images

Best Practices:
- Use professional photography
- Show product from multiple angles
- Include lifestyle images
- Show product in use
- Highlight key features
- Consistent image style
- Mobile-optimized

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💰 Shopping Ads Campaign Structure

Campaign Types

1. Standard Shopping Campaign:

Best For: Small to medium catalogs, manual control
Features:
- Manual bid management
- Product group organization
- Negative keywords
- Location targeting
- Device bid adjustments

Budget: ₹10,000-₹1,00,000/month
Expected ROAS: 300-500%

2. Smart Shopping Campaign:

Best For: Automated optimization, larger budgets
Features:
- Automated bidding (Target ROAS)
- Automated ad placement
- Dynamic remarketing
- Cross-network reach (Search, Display, YouTube, Gmail)
- Machine learning optimization

Budget: ₹25,000-₹5,00,000+/month
Expected ROAS: 400-700%

3. Performance Max Campaign:

Best For: Maximum reach, all Google inventory
Features:
- AI-powered optimization
- All Google channels
- Asset-based creative
- Audience signals
- Conversion-focused

Budget: ₹50,000-₹10,00,000+/month
Expected ROAS: 500-800%

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Product Group Structure

Hierarchical Organization:

All Products
├── Category: Electronics
│   ├── Brand: Samsung
│   │   ├── Product Type: Smartphones
│   │   │   ├── Price: ₹10,000-₹20,000
│   │   │   ├── Price: ₹20,000-₹30,000
│   │   │   └── Price: ₹30,000+
│   │   └── Product Type: Tablets
│   └── Brand: Apple
│       └── Product Type: iPhones
│           ├── Price: ₹40,000-₹60,000
│           └── Price: ₹60,000+
└── Category: Fashion
    ├── Product Type: Men's Clothing
    │   ├── Brand: Nike
    │   └── Brand: Adidas
    └── Product Type: Women's Clothing
        ├── Brand: Zara
        └── Brand: H&M

Custom Label Strategy:

custom_label_0: Margin
- High margin (>40%)
- Medium margin (20-40%)
- Low margin (<20%)

custom_label_1: Seasonality
- All year
- Summer
- Winter
- Festive

custom_label_2: Best sellers
- Top 10%
- Top 25%
- Regular
- Slow moving

custom_label_3: Stock level
- In stock (>50 units)
- Low stock (10-50 units)
- Very low stock (<10 units)

custom_label_4: Promotion
- On sale
- Clearance
- New arrival
- Regular price

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📈 Bidding Strategies

Manual CPC Bidding

When to Use:

  • Small catalog (<500 products)
  • Testing phase
  • Tight budget control
  • Specific product focus

Bid Recommendations (India):

High-Value Products (₹10,000+):
- Starting bid: ₹15-₹30
- Max bid: ₹50-₹100

Medium-Value Products (₹1,000-₹10,000):
- Starting bid: ₹8-₹15
- Max bid: ₹25-₹50

Low-Value Products (<₹1,000):
- Starting bid: ₹3-₹8
- Max bid: ₹12-₹25

Bid Adjustments:

Device:
- Mobile: +20% to +50%
- Desktop: 0% to +20%
- Tablet: -20% to 0%

Location:
- Metro cities: +20% to +40%
- Tier 1 cities: +10% to +20%
- Tier 2 cities: 0% to +10%
- Tier 3 cities: -10% to 0%

Time:
- Peak hours (8-10 PM): +30% to +50%
- Daytime (10 AM-6 PM): +10% to +20%
- Night (10 PM-8 AM): -20% to 0%

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Target ROAS Bidding

When to Use:

  • Established campaigns (30+ days data)
  • Sufficient conversion volume (15+ conversions/month)
  • Consistent sales
  • Automated optimization

Target ROAS Settings:

Conservative (New campaigns):
- Target ROAS: 200-300%
- Focus: Volume and learning

Moderate (Established campaigns):
- Target ROAS: 400-500%
- Focus: Balanced growth

Aggressive (Profitable campaigns):
- Target ROAS: 600-800%
- Focus: Maximum profitability

ROAS Calculation:

ROAS = (Revenue from Ads / Cost of Ads) × 100

Example:
Ad Spend: ₹50,000
Revenue: ₹2,50,000
ROAS = (₹2,50,000 / ₹50,000) × 100 = 500%

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📞 Ready to Maximize E-commerce Sales with Shopping Ads?

Transform your online store with strategic Google Shopping Ads. From product feed optimization to smart bidding – we help you drive qualified traffic and boost sales.

Contact Rohan Chaudhary – Shopping Ads Expert

📱 Call/WhatsApp: +91 83838 94893

📧 Email: [email protected]

🌐 Website: https://bys.marketing

8+ Years of Shopping Ads Excellence

₹100+ Crore in E-commerce Sales Generated

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Why Choose BYS Marketing for Shopping Ads?

✅ Product Feed Expertise – Optimized feeds for maximum visibility

✅ Smart Bidding – AI-powered bid optimization

✅ ROI Focus – Average 400-600% ROAS

✅ Continuous Optimization – Weekly performance improvements

✅ Transparent Reporting – Clear ROI tracking

✅ Pan India Coverage – Serving all major cities

✅ E-commerce Specialists – Deep platform knowledge

Don't waste ad spend on poor Shopping Ads. Get expert management today.

📞 Call Now: +91 83838 94893

📧 Email: [email protected]

📚 Related Services & Guides

Explore more of our comprehensive guides:

Main Guide: Comprehensive Digital Marketing Guide for Indian Businesses

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