The Economics of Antigravity: Is It Worth the Price?

Google Antigravity comes with a price tag. Whether it's a subscription or usage-based token pricing, CFOs are asking: “Is it worth it?”

To answer that, we need to look at the ROI of Developer Time.

The Cost of a Developer

Let's do some napkin math.
* Average Senior Dev Salary: $150,000 / year.
* Hourly Rate: ~$75 / hour.

If a tool saves a developer 1 hour per day, that's:
$75 5 days 50 weeks = $18,750 saved per year.

Even if Antigravity costs $200/month ($2,400/year), the ROI is 7.8x.

The “Velocity” Multiplier

It's not just about saving time; it's about Time to Market.
If Antigravity allows you to ship a feature in 2 weeks instead of 4, you gain:
1. Two extra weeks of revenue.
2. Competitive advantage.
3. Faster feedback loops.

For a startup, this speed is the difference between life and death.

Token Costs vs. Salary

“But the API costs are high!”
Yes, running Gemini 3 Pro on a massive codebase burns tokens. You might spend $500/month on tokens for a power user.

Compare that to hiring another developer.
* Junior Dev: $80k/year + benefits + onboarding.
* Antigravity: $6k/year (subscription + heavy token usage).

Antigravity is the cheapest “Junior Developer” you will ever hire.

The Hidden Cost: Quality

What is the cost of a bug in production?
* Downtime.
* Lost customers.
* Emergency hotfixes (overtime pay).

If Antigravity's CodeMender agent catches just one critical bug before it hits production, it has paid for itself for the decade.

Conclusion

Stop looking at the sticker price. Look at the value. In the economy of software, speed and quality are the only currencies that matter. Antigravity prints both.

At BYS Marketing, we view AI tools not as an expense, but as a high-yield investment.

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