🏠 BYS Marketing – Digital Marketing Services Across India

🔄 Our Digital Marketing Process & Methodology | BYS Marketing

A Systematic Approach to Digital Marketing Success

Discover how BYS Marketing delivers consistent results through our proven 6-step digital marketing process. Transparency, data-driven decisions, and continuous optimization are at the core of everything we do.

Contact Rohan Chaudhary

📞 Mobile: +91 83838 94893

📧 Email: [email protected]

🌐 Website: https://bys.marketing

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Related: About BYS Marketing Agency – Pan India Services

🎯 Our 6-Step Digital Marketing Process

Step 1: Discovery & Research (Week 1-2)

What We Do:

Business Analysis:

✅ Understand your business model
✅ Identify your products/services
✅ Define your unique value proposition
✅ Analyze your competitive advantages
✅ Review current marketing efforts
✅ Assess existing digital assets

Target Audience Research:

✅ Define buyer personas
✅ Identify demographics
✅ Understand pain points
✅ Map customer journey
✅ Analyze buying behavior
✅ Determine decision-making factors

Competitor Analysis:

✅ Identify top 5-10 competitors
✅ Analyze their digital presence
✅ Review their SEO strategies
✅ Study their paid advertising
✅ Evaluate their social media
✅ Identify gaps and opportunities

Market Research:

✅ Industry trends analysis
✅ Market size and growth
✅ Seasonal patterns
✅ Regional variations
✅ Regulatory considerations
✅ Technology adoption rates

Deliverables:

• Comprehensive discovery document
• Buyer persona profiles
• Competitor analysis report
• SWOT analysis
• Opportunity assessment

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Step 2: Strategy Development (Week 2-3)

What We Do:

Goal Setting:

SMART Goals Framework:
✅ Specific: Clearly defined objectives
✅ Measurable: Quantifiable metrics
✅ Achievable: Realistic targets
✅ Relevant: Aligned with business goals
✅ Time-bound: Clear deadlines

Example Goals:
- Increase website traffic by 200% in 6 months
- Generate 100 qualified leads per month
- Achieve ₹10 lakh in online sales per month
- Improve conversion rate from 1% to 3%
- Rank #1 for 10 target keywords

Channel Strategy:

Channel Selection Based On:
✅ Target audience preferences
✅ Budget allocation
✅ Competition level
✅ Expected ROI
✅ Resource requirements

Typical Channel Mix:
- SEO: 30% of budget (long-term)
- PPC: 40% of budget (immediate results)
- Social Media: 20% of budget (engagement)
- Content Marketing: 10% of budget (authority)

Budget Allocation:

Sample Budget Breakdown (₹1,00,000/month):

SEO (₹30,000):
- Technical optimization: ₹10,000
- Content creation: ₹12,000
- Link building: ₹8,000

PPC (₹40,000):
- Google Ads: ₹25,000
- Facebook/Instagram Ads: ₹15,000

Social Media (₹20,000):
- Content creation: ₹12,000
- Community management: ₹8,000

Content Marketing (₹10,000):
- Blog posts: ₹6,000
- Video content: ₹4,000

Timeline & Milestones:

Month 1-2: Foundation
- Website optimization
- Account setups
- Initial campaigns
- Content creation

Month 3-4: Growth
- Campaign optimization
- Content scaling
- Link building
- Performance analysis

Month 5-6: Scale
- Budget increase
- New channels
- Advanced tactics
- ROI maximization

Deliverables:

• Digital marketing strategy document
• Channel recommendations
• Budget allocation plan
• Timeline and milestones
• KPI dashboard template

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Step 3: Implementation & Execution (Week 3-8)

What We Do:

Website Optimization:

Technical SEO:
✅ Site speed optimization
✅ Mobile responsiveness
✅ SSL certificate installation
✅ XML sitemap creation
✅ Robots.txt optimization
✅ Schema markup implementation

On-Page SEO:
✅ Keyword research
✅ Title tag optimization
✅ Meta description optimization
✅ Header tag structure
✅ Internal linking
✅ Image optimization

Content Creation:
✅ Homepage optimization
✅ Service/product pages
✅ Blog content
✅ Landing pages
✅ About/Contact pages

Paid Advertising Setup:

Google Ads:
✅ Account structure
✅ Campaign creation
✅ Ad group organization
✅ Keyword research
✅ Ad copywriting
✅ Landing page creation
✅ Conversion tracking

Facebook/Instagram Ads:
✅ Business Manager setup
✅ Pixel installation
✅ Audience creation
✅ Campaign structure
✅ Creative development
✅ Ad copywriting
✅ Conversion tracking

Social Media Setup:

Profile Optimization:
✅ Complete all profile fields
✅ Professional profile/cover photos
✅ Compelling bio/description
✅ Contact information
✅ Website links
✅ Call-to-action buttons

Content Calendar:
✅ 30-day content plan
✅ Post scheduling
✅ Content themes
✅ Hashtag strategy
✅ Engagement plan

Analytics & Tracking:

Implementation:
✅ Google Analytics 4 setup
✅ Google Tag Manager
✅ Conversion tracking
✅ Event tracking
✅ E-commerce tracking
✅ Custom dashboards
✅ Automated reports

Deliverables:

• Optimized website
• Active ad campaigns
• Social media presence
• Analytics dashboards
• Tracking documentation

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Step 4: Monitoring & Optimization (Ongoing)

What We Do:

Daily Monitoring:

✅ Ad campaign performance
✅ Budget pacing
✅ Conversion tracking
✅ Website uptime
✅ Social media engagement
✅ Customer inquiries

Weekly Analysis:

✅ Traffic trends
✅ Conversion rates
✅ Cost per acquisition
✅ Return on ad spend
✅ Keyword rankings
✅ Competitor activity

Monthly Optimization:

SEO:
✅ Content updates
✅ New content creation
✅ Link building
✅ Technical fixes
✅ Keyword expansion

PPC:
✅ Bid adjustments
✅ Ad copy testing
✅ Landing page optimization
✅ Audience refinement
✅ Budget reallocation

Social Media:
✅ Content performance analysis
✅ Posting time optimization
✅ Hashtag refinement
✅ Engagement tactics
✅ Influencer outreach

A/B Testing:

Elements We Test:
✅ Ad headlines
✅ Ad descriptions
✅ Call-to-action buttons
✅ Landing page layouts
✅ Form fields
✅ Images and videos
✅ Pricing displays
✅ Color schemes

Testing Methodology:
- Run tests for minimum 2 weeks
- Minimum 100 conversions per variation
- 95% statistical significance
- Document all findings
- Implement winners

Deliverables:

• Weekly performance summaries
• Monthly optimization reports
• A/B test results
• Recommendation documents

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Step 5: Reporting & Analysis (Monthly)

What We Do:

Monthly Report Contents:

Executive Summary:
✅ Key achievements
✅ Challenges faced
✅ Next month's focus
✅ Budget utilization

Traffic Analysis:
✅ Total sessions
✅ New vs returning users
✅ Traffic sources
✅ Top pages
✅ Geographic distribution
✅ Device breakdown

Conversion Analysis:
✅ Total conversions
✅ Conversion rate
✅ Cost per conversion
✅ Conversion by channel
✅ Conversion funnel analysis

SEO Performance:
✅ Keyword rankings
✅ Organic traffic
✅ Backlink growth
✅ Domain authority
✅ Top performing content

PPC Performance:
✅ Impressions and clicks
✅ Click-through rate
✅ Cost per click
✅ Conversion rate
✅ Return on ad spend
✅ Quality score

Social Media Performance:
✅ Follower growth
✅ Engagement rate
✅ Reach and impressions
✅ Top performing posts
✅ Audience demographics

ROI Analysis:
✅ Total investment
✅ Revenue generated
✅ Return on investment
✅ Cost per acquisition
✅ Customer lifetime value

Reporting Tools:

✅ Google Analytics
✅ Google Search Console
✅ Google Ads
✅ Facebook Ads Manager
✅ SEMrush/Ahrefs
✅ Custom dashboards
✅ Automated reports

Deliverables:

• Comprehensive monthly report (PDF)
• Live dashboard access
• Video walkthrough (optional)
• Strategy call/meeting

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Step 6: Strategy Refinement (Quarterly)

What We Do:

Quarterly Review:

Performance Analysis:
✅ Review 3-month trends
✅ Compare to goals
✅ Identify successes
✅ Identify challenges
✅ Analyze ROI

Market Analysis:
✅ Industry changes
✅ Competitor updates
✅ New opportunities
✅ Emerging trends
✅ Technology updates

Strategy Updates:
✅ Refine target audience
✅ Adjust channel mix
✅ Update messaging
✅ Revise budget allocation
✅ Set new goals

Strategy Session:

Agenda:
1. Review past quarter performance
2. Discuss market changes
3. Present new opportunities
4. Propose strategy updates
5. Set next quarter goals
6. Align on budget and timeline

Duration: 60-90 minutes
Format: Video call or in-person
Attendees: Client stakeholders + BYS team

Deliverables:

• Quarterly performance report
• Updated strategy document
• Next quarter plan
• Budget recommendations

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📞 Ready to Experience Our Proven Process?

Partner with BYS Marketing and benefit from our systematic, results-driven approach to digital marketing. From strategy to execution and reporting – we handle everything.

Contact Rohan Chaudhary Today

📱 Call/WhatsApp: +91 83838 94893

📧 Email: [email protected]

🌐 Website: https://bys.marketing

Free Consultation Available

No Long-Term Contracts Required

Transparent Pricing & Reporting

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Why Our Process Works

✅ Data-Driven – Every decision backed by analytics

✅ Transparent – Clear reporting and communication

✅ Flexible – Adapt to market changes quickly

✅ Systematic – Proven framework for success

✅ Collaborative – Your input valued at every step

✅ Results-Focused – ROI is our primary metric

✅ Continuous Improvement – Always optimizing

Don't leave your digital marketing to chance. Follow a proven process.

📞 Call Now: +91 83838 94893

📧 Email: [email protected]

📚 Related Services & Guides

Explore more of our comprehensive guides:

• About BYS Marketing Agency – Pan India Services
• Industries We Serve Across India – BYS Marketing
• Pricing & Packages – BYS Marketing Digital Services

Main Guide: About BYS Marketing Agency – Pan India Services

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