🏠 BYS Marketing – Digital Marketing Services Across India

👗 E-commerce Success Story | Fashion Brand Case Study

How We Helped a Mumbai Fashion Brand Triple Their Online Sales in 12 Months

Discover how BYS Marketing transformed an emerging fashion e-commerce store into a market leader through strategic digital marketing. Real results, real growth, real success.

Contact Rohan Chaudhary

📞 Mobile: +91 83838 94893

📧 Email: [email protected]

🌐 Website: https://bys.marketing

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Related: Client Testimonials Across India – BYS Marketing

📊 Client Overview

Client: Fashion Forward Mumbai (Name changed for confidentiality)

Industry: E-commerce – Fashion & Apparel

Location: Mumbai, Maharashtra

Website: Online fashion store

Target Audience: Women aged 18-35, urban India

Business Model:

• Direct-to-consumer fashion brand
• Product range: Western wear, ethnic fusion, accessories
• Price range: ₹500-₹5,000
• Catalog size: 500+ products
• Shipping: Pan India

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🎯 The Challenge

Initial Situation (Before BYS Marketing)

Business Challenges:

❌ Low organic traffic (2,000 visitors/month)
❌ High customer acquisition cost (₹800 per sale)
❌ Poor conversion rate (0.8%)
❌ Limited brand visibility
❌ Struggling against established competitors
❌ Seasonal sales fluctuations
❌ High cart abandonment rate (75%)
❌ Limited social media presence

Website Issues:

❌ Slow page load speed (6+ seconds)
❌ Poor mobile experience
❌ Weak product descriptions
❌ Low-quality product images
❌ Complicated checkout process
❌ No email marketing
❌ Limited payment options

Marketing Challenges:

❌ No SEO strategy
❌ Inefficient Google Ads campaigns
❌ Minimal social media engagement
❌ No influencer partnerships
❌ Limited content marketing
❌ No remarketing campaigns

Goals:

1. Increase organic traffic by 200%

2. Reduce customer acquisition cost by 50%

3. Improve conversion rate to 2.5%+

4. Triple online sales

5. Build brand awareness

6. Establish social media presence

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💡 Our Strategy

Month 1-2: Foundation & Optimization

Website Optimization:

✅ Technical SEO audit and fixes
✅ Page speed optimization (6s → 2s)
✅ Mobile responsiveness improvements
✅ Product page optimization
✅ Checkout process simplification
✅ High-quality product photography
✅ Enhanced product descriptions
✅ Trust badges and security seals

E-commerce SEO:

✅ Keyword research (200+ keywords)
✅ Category page optimization
✅ Product page SEO
✅ Schema markup implementation
✅ Internal linking structure
✅ Image optimization
✅ URL structure optimization
✅ XML sitemap creation

Analytics Setup:

✅ Google Analytics 4 implementation
✅ Enhanced e-commerce tracking
✅ Conversion goal setup
✅ Event tracking
✅ Custom dashboards
✅ Automated reporting

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Month 3-4: Traffic Generation

Google Shopping Ads:

✅ Merchant Center setup
✅ Product feed optimization
✅ Smart Shopping campaigns
✅ Product segmentation
✅ Bid optimization
✅ Negative keyword management
✅ A/B testing

Initial Budget: ₹50,000/month
Initial ROAS: 250%

Google Search Ads:

✅ Brand campaign
✅ Product category campaigns
✅ Competitor campaigns
✅ Dynamic search ads
✅ Remarketing campaigns
✅ Landing page optimization

Initial Budget: ₹30,000/month
Initial ROAS: 300%

Facebook & Instagram Ads:

✅ Catalog sales campaigns
✅ Dynamic product ads
✅ Lookalike audiences
✅ Interest-based targeting
✅ Retargeting campaigns
✅ Collection ads
✅ Story ads

Initial Budget: ₹40,000/month
Initial ROAS: 350%

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Month 5-6: Conversion Optimization

Email Marketing:

✅ Welcome series (3 emails)
✅ Abandoned cart recovery (3 emails)
✅ Post-purchase follow-up
✅ Win-back campaigns
✅ Seasonal promotions
✅ Product recommendations
✅ VIP customer program

Email List Growth: 0 → 15,000 subscribers
Average Open Rate: 28%
Average Click Rate: 4.5%
Revenue from Email: ₹3,50,000/month

Conversion Rate Optimization:

✅ A/B testing (product pages, checkout)
✅ Exit-intent popups
✅ Free shipping threshold
✅ Size guide improvements
✅ Customer reviews integration
✅ Live chat implementation
✅ Trust signal optimization

Conversion Rate: 0.8% → 2.2%

Cart Abandonment Reduction:

✅ Email recovery campaigns
✅ SMS reminders
✅ Facebook retargeting
✅ Discount incentives
✅ Simplified checkout
✅ Multiple payment options

Cart Abandonment: 75% → 55%

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Month 7-9: Brand Building

Instagram Marketing:

✅ Content strategy development
✅ Daily posting (1-2 posts)
✅ Instagram Stories (3-5 daily)
✅ Reels creation (3-4 weekly)
✅ User-generated content
✅ Instagram Shopping setup
✅ Hashtag strategy

Follower Growth: 2,000 → 35,000
Average Engagement: 5.2%
Monthly Reach: 500,000+

Influencer Marketing:

✅ Micro-influencer partnerships (15 influencers)
✅ Product seeding campaigns
✅ Sponsored posts
✅ Instagram takeovers
✅ Affiliate program
✅ Brand ambassador program

Influencer Reach: 2+ million
Influencer-Driven Sales: ₹8,00,000
ROI: 400%

Content Marketing:

✅ Fashion blog (2 posts/week)
✅ Styling guides
✅ Trend reports
✅ How-to videos
✅ Customer spotlights
✅ Behind-the-scenes content

Blog Traffic: 0 → 12,000 visitors/month
Organic Rankings: 50+ keywords in top 10

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Month 10-12: Scaling & Optimization

Advanced Campaigns:

✅ Performance Max campaigns
✅ YouTube advertising
✅ Affiliate marketing program
✅ Referral program
✅ Loyalty program
✅ Seasonal campaigns (Diwali, New Year)
✅ Flash sales optimization

Budget Scaling:

Month 1-3: ₹1,20,000/month
Month 4-6: ₹1,80,000/month
Month 7-9: ₹2,50,000/month
Month 10-12: ₹3,50,000/month

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📈 Results Achieved

Traffic Growth

Organic Traffic:

Before: 2,000 visitors/month
After: 9,000 visitors/month
Growth: 350%

Paid Traffic:

Before: 3,000 visitors/month
After: 15,000 visitors/month
Growth: 400%

Total Traffic:

Before: 5,000 visitors/month
After: 24,000 visitors/month
Growth: 380%

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Sales & Revenue

Monthly Sales:

Before: 100 orders/month
After: 450 orders/month
Growth: 350%

Monthly Revenue:

Before: ₹2,50,000/month
After: ₹9,00,000/month
Growth: 260%

Average Order Value:

Before: ₹2,500
After: ₹2,000
Change: -20% (offset by volume increase)

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Marketing Efficiency

Customer Acquisition Cost:

Before: ₹800 per sale
After: ₹350 per sale
Reduction: 56%

Return on Ad Spend:

Google Shopping: 450% ROAS
Google Search: 380% ROAS
Facebook/Instagram: 420% ROAS
Overall: 415% ROAS

Conversion Rate:

Before: 0.8%
After: 2.4%
Improvement: 200%

Cart Abandonment:

Before: 75%
After: 52%
Reduction: 23 percentage points

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Brand Metrics

Social Media Growth:

Instagram Followers: 2,000 → 35,000 (1,650% growth)
Facebook Followers: 1,500 → 12,000 (700% growth)
Engagement Rate: 1.2% → 5.2%

Email Marketing:

Subscribers: 0 → 18,000
Open Rate: 28% (industry avg: 18%)
Click Rate: 4.5% (industry avg: 2.5%)
Email Revenue: 15% of total revenue

SEO Rankings:

Keywords in Top 10: 0 → 52
Keywords in Top 3: 0 → 18
Domain Authority: 12 → 28
Backlinks: 45 → 320

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💰 ROI Analysis

Investment vs. Returns (12 Months)

Total Investment:

Digital Marketing Services: ₹6,00,000
Ad Spend: ₹27,00,000
Total: ₹33,00,000

Total Revenue Generated:

Month 1-3: ₹12,00,000
Month 4-6: ₹21,00,000
Month 7-9: ₹30,00,000
Month 10-12: ₹36,00,000
Total: ₹99,00,000

ROI Calculation:

Revenue: ₹99,00,000
Investment: ₹33,00,000
Profit (assuming 40% margin): ₹39,60,000
Net Profit: ₹6,60,000
ROI: 20% (first year)

Projected Year 2:

With established foundation and lower CAC:
Expected Revenue: ₹1.5+ crore
Expected ROI: 45%+

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🎯 Key Success Factors

What Worked Best

1. Product Feed Optimization:

• High-quality images
• Detailed product titles
• Comprehensive descriptions
• Accurate categorization

2. Multi-Channel Approach:

• Google Shopping for high-intent traffic
• Instagram for brand building
• Email for retention
• Influencers for reach

3. Conversion Optimization:

• Simplified checkout
• Trust signals
• Email recovery
• Live chat support

4. Content Marketing:

• SEO-optimized blog posts
• Styling guides
• User-generated content
• Video content

5. Data-Driven Decisions:

• Weekly performance reviews
• A/B testing
• Customer feedback
• Analytics insights

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📞 Ready to Achieve Similar Results?

Transform your e-commerce business with strategic digital marketing. From traffic generation to conversion optimization – we help you achieve measurable growth.

Contact Rohan Chaudhary

📱 Call/WhatsApp: +91 83838 94893

📧 Email: [email protected]

🌐 Website: https://bys.marketing

8+ Years of E-commerce Expertise

₹100+ Crore in E-commerce Sales Generated

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Why Choose BYS Marketing for E-commerce?

✅ Proven Results – 350% traffic growth, 3x sales

✅ Multi-Channel Expertise – SEO, PPC, Social Media, Email

✅ ROI Focus – Average 400%+ ROAS

✅ Transparent Reporting – Weekly performance updates

✅ E-commerce Specialists – Deep platform knowledge

✅ Pan India Coverage – Serving all major cities

Don't struggle with low sales. Get expert e-commerce marketing today.

📞 Call Now: +91 83838 94893

📧 Email: [email protected]

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