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Technical SEO Audit Checklist for Indian Websites | Complete Guide 2026

November 23, 2025
Digital Marketing
9 min read

🏠 BYS Marketing – Digital Marketing Services Across India

🔧 Technical SEO Audit Checklist for Indian Websites

Comprehensive Technical SEO Audit Guide for Maximum Search Visibility

Ensure your website is technically sound and optimized for search engines with this complete technical SEO audit checklist. From crawlability to Core Web Vitals – we cover every technical aspect that impacts your rankings in Indian search results.

Contact Rohan Chaudhary – Technical SEO Expert

📞 Mobile: +91 83838 94893

📧 Email: [email protected]

🌐 Website: https://bys.marketing

Experience: 8+ Years | Coverage: Pan India

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Related: Local SEO Strategies for All Indian Cities

🎯 Why Technical SEO Matters for Indian Websites

Unique Challenges for Indian Websites

1. Infrastructure Limitations

  • Slower hosting servers in India
  • Limited CDN coverage in tier 2/3 cities
  • Higher latency for international hosting
  • Bandwidth constraints in rural areas

2. Device Diversity

  • Wide range of device capabilities (₹5K to ₹1L+ phones)
  • Varying screen sizes and resolutions
  • Different browser versions
  • Limited processing power on budget devices

3. Network Conditions

  • 2G/3G still prevalent in many areas
  • Inconsistent 4G coverage
  • Data cost consciousness
  • Network switching (WiFi to mobile data)

4. Multi-Language Requirements

  • 22+ official languages
  • Different scripts (Devanagari, Tamil, Telugu, etc.)
  • Unicode rendering issues
  • Font loading considerations

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📋 Complete Technical SEO Audit Checklist

1. Crawlability & Indexability Audit

robots.txt File Check

Location: https://yourwebsite.com/robots.txt

Essential Elements:

User-agent: *
Disallow: /admin/
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/
Disallow: /search?
Disallow: /*?*sort=
Disallow: /*?*filter=

Allow: /wp-content/uploads/

Sitemap: https://yourwebsite.com/sitemap.xml
Sitemap: https://yourwebsite.com/sitemap-products.xml
Sitemap: https://yourwebsite.com/sitemap-categories.xml

Common Mistakes to Avoid:

❌ Blocking entire website: Disallow: /

❌ Blocking CSS/JS files

❌ Not specifying sitemap location

❌ Blocking important category pages

❌ Syntax errors (extra spaces, wrong slashes)

How to Check:

1. Visit yourwebsite.com/robots.txt

2. Use Google Search Console > robots.txt Tester

3. Verify no critical pages are blocked

4. Check sitemap URLs are accessible

XML Sitemap Audit

Types of Sitemaps Needed:

1. Main Sitemap (sitemap.xml)

<?xml version="1.0" encoding="UTF-8"?>
<sitemapindex xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <sitemap>
    <loc>https://yourwebsite.com/sitemap-pages.xml</loc>
    <lastmod>2026-01-15</lastmod>
  </sitemap>
  <sitemap>
    <loc>https://yourwebsite.com/sitemap-products.xml</loc>
    <lastmod>2026-01-15</lastmod>
  </sitemap>
  <sitemap>
    <loc>https://yourwebsite.com/sitemap-categories.xml</loc>
    <lastmod>2026-01-15</lastmod>
  </sitemap>
  <sitemap>
    <loc>https://yourwebsite.com/sitemap-blog.xml</loc>
    <lastmod>2026-01-15</lastmod>
  </sitemap>
</sitemapindex>

Sitemap Best Practices:

✅ Maximum 50,000 URLs per sitemap

✅ Maximum 50MB file size (uncompressed)

✅ Include only canonical URLs

✅ Update lastmod dates accurately

✅ Set appropriate priority (0.0 to 1.0)

✅ Include images in image sitemap

✅ Submit to Google Search Console

✅ Submit to Bing Webmaster Tools

How to Check:

1. Visit yourwebsite.com/sitemap.xml

2. Verify all important pages are included

3. Check for broken URLs (404 errors)

4. Validate XML syntax

5. Check sitemap is referenced in robots.txt

6. Verify submission in Search Console

Meta Robots Tags Audit

Page-Level Directives:

Index, Follow (Default)

<meta name="robots" content="index, follow">

No Index, No Follow (Private Pages)

<meta name="robots" content="noindex, nofollow">

Index, No Follow (Thin Content)

<meta name="robots" content="index, nofollow">

No Index, Follow (Duplicate Content)

<meta name="robots" content="noindex, follow">

Pages That Should Be NoIndexed:

  • Login/Register pages
  • Cart and checkout pages
  • Thank you pages
  • Search result pages
  • Filtered/sorted product pages
  • Duplicate content pages
  • Admin panels
  • User account pages

How to Check:

1. View page source

2. Look for tag

3. Use Screaming Frog to bulk check

4. Verify critical pages are indexable

5. Check Search Console for indexation issues

Canonical Tags Audit

Purpose: Prevent duplicate content issues

Implementation:

<!-- On the duplicate page -->
<link rel="canonical" href="https://yourwebsite.com/original-page" />

<!-- On the original page (self-referencing) -->
<link rel="canonical" href="https://yourwebsite.com/original-page" />

Common Scenarios:

1. Product Variations

Main Product: /nike-shoes
Color Variant: /nike-shoes?color=red
Size Variant: /nike-shoes?size=10

Canonical on all variants: /nike-shoes

2. Pagination

Page 1: /category/shoes (canonical: self)
Page 2: /category/shoes?page=2 (canonical: self)
Page 3: /category/shoes?page=3 (canonical: self)

3. HTTP vs HTTPS

HTTP: http://yourwebsite.com/page
HTTPS: https://yourwebsite.com/page (canonical: self)

Canonical on HTTP version: https://yourwebsite.com/page

4. WWW vs Non-WWW

www.yourwebsite.com/page (canonical: https://yourwebsite.com/page)
yourwebsite.com/page (canonical: self)

How to Check:

1. View page source

2. Look for tag

3. Verify canonical points to correct URL

4. Check for conflicting signals (canonical + noindex)

5. Use Screaming Frog for bulk audit

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2. Site Speed & Core Web Vitals Audit

Core Web Vitals Metrics

1. Largest Contentful Paint (LCP)

  • Target: < 2.5 seconds
  • Measures: Loading performance
  • What it tracks: Time for largest content element to load

Optimization Tips:

  • Optimize images (WebP format, compression)
  • Use CDN for faster delivery
  • Implement lazy loading
  • Minimize render-blocking resources
  • Upgrade hosting (SSD, better RAM)

2. First Input Delay (FID)

  • Target: < 100 milliseconds
  • Measures: Interactivity
  • What it tracks: Time from user interaction to browser response

Optimization Tips:

  • Minimize JavaScript execution time
  • Break up long tasks
  • Use web workers
  • Defer non-critical JavaScript
  • Reduce third-party script impact

3. Cumulative Layout Shift (CLS)

  • Target: < 0.1
  • Measures: Visual stability
  • What it tracks: Unexpected layout shifts

Optimization Tips:

  • Set size attributes on images/videos
  • Reserve space for ads
  • Avoid inserting content above existing content
  • Use transform animations instead of layout properties
  • Preload fonts to avoid FOIT/FOUT

Page Speed Optimization Checklist

Image Optimization:

✅ Use WebP format (70% smaller than JPG)

✅ Compress images (TinyPNG, ImageOptim)

✅ Implement lazy loading

✅ Use responsive images (srcset)

✅ Serve images via CDN

✅ Set explicit width/height attributes

✅ Use image sprites for icons

✅ Remove image metadata (EXIF data)

Code Optimization:

✅ Minify HTML, CSS, JavaScript

✅ Remove unused CSS/JS

✅ Defer non-critical JavaScript

✅ Inline critical CSS

✅ Use async/defer for scripts

✅ Combine CSS/JS files (HTTP/1.1)

✅ Use HTTP/2 for multiplexing

✅ Enable Gzip/Brotli compression

Caching Strategy:

✅ Browser caching (1 year for static assets)

✅ Server-side caching (Redis, Memcached)

✅ CDN caching (Cloudflare, AWS CloudFront)

✅ Database query caching

✅ Object caching (WordPress, Magento)

✅ Page caching (full HTML caching)

Server Optimization:

✅ Use SSD storage

✅ Adequate RAM (minimum 4GB)

✅ PHP 8.0+ (faster than PHP 7.x)

✅ Enable OPcache

✅ Use HTTP/2 or HTTP/3

✅ Enable Keep-Alive

✅ Optimize database queries

✅ Use CDN for static assets

Tools to Measure Speed:

  • Google PageSpeed Insights
  • GTmetrix
  • WebPageTest
  • Lighthouse (Chrome DevTools)
  • Google Search Console (Core Web Vitals report)

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3. Mobile Optimization Audit

Mobile-Friendly Test

Google's Mobile-Friendly Test:

URL: https://search.google.com/test/mobile-friendly

Requirements:

✅ Responsive design (adapts to all screen sizes)

✅ Text readable without zooming (minimum 16px)

✅ Touch elements properly spaced (48x48px minimum)

✅ No horizontal scrolling

✅ Viewport meta tag present

✅ No Flash or other incompatible plugins

Viewport Meta Tag:

<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=5.0">

Mobile Usability Issues

Common Problems:

1. Clickable Elements Too Close

/* Bad */
.button {
  padding: 5px 10px;
  margin: 2px;
}

/* Good */
.button {
  padding: 12px 20px;
  margin: 8px;
  min-height: 48px;
  min-width: 48px;
}

2. Text Too Small

/* Bad */
body {
  font-size: 12px;
}

/* Good */
body {
  font-size: 16px;
  line-height: 1.5;
}

3. Content Wider Than Screen

/* Bad */
.container {
  width: 1200px;
}

/* Good */
.container {
  max-width: 1200px;
  width: 100%;
  padding: 0 15px;
}

Mobile Page Speed

Target Metrics:

  • First Contentful Paint: < 1.8 seconds
  • Speed Index: < 3.4 seconds
  • Time to Interactive: < 3.8 seconds
  • Total Page Size: < 1 MB
  • Number of Requests: < 50

Mobile-Specific Optimizations:

  • Prioritize above-the-fold content
  • Reduce image sizes for mobile
  • Minimize redirects
  • Leverage browser caching
  • Use AMP for news/blog content (optional)

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4. Structured Data Audit

Essential Schema Types for Indian Websites

1. Organization Schema

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "BYS Marketing",
  "url": "https://bys.marketing",
  "logo": "https://bys.marketing/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+91-83838-94893",
    "contactType": "Customer Service",
    "areaServed": "IN",
    "availableLanguage": ["Hindi", "English"]
  },
  "sameAs": [
    "https://www.facebook.com/bysmarketing",
    "https://www.instagram.com/bysmarketing",
    "https://www.linkedin.com/company/bysmarketing"
  ]
}

2. LocalBusiness Schema

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "BYS Marketing",
  "image": "https://bys.marketing/office.jpg",
  "@id": "https://bys.marketing",
  "url": "https://bys.marketing",
  "telephone": "+91-83838-94893",
  "priceRange": "₹₹",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "New Delhi",
    "postalCode": "110001",
    "addressCountry": "IN"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 28.6139,
    "longitude": 77.2090
  },
  "openingHoursSpecification": {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": [
      "Monday",
      "Tuesday",
      "Wednesday",
      "Thursday",
      "Friday"
    ],
    "opens": "09:00",
    "closes": "18:00"
  }
}

3. Product Schema (E-commerce)

{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "Nike Running Shoes",
  "image": "https://example.com/nike-shoes.jpg",
  "description": "Premium running shoes for athletes",
  "sku": "NIKE-RUN-001",
  "brand": {
    "@type": "Brand",
    "name": "Nike"
  },
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/nike-shoes",
    "priceCurrency": "INR",
    "price": "4999",
    "priceValidUntil": "2026-12-31",
    "itemCondition": "https://schema.org/NewCondition",
    "availability": "https://schema.org/InStock"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "127"
  }
}

4. FAQ Schema

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "Do you provide services across India?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Yes, we provide digital marketing services across all Indian cities including Delhi, Mumbai, Bangalore, Chennai, Hyderabad, and 500+ other locations."
    }
  }, {
    "@type": "Question",
    "name": "What is your pricing?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Our pricing starts from ₹15,000/month for basic packages. Contact us at +91-83838-94893 for a custom quote based on your requirements."
    }
  }]
}

How to Validate Schema:

1. Google Rich Results Test: https://search.google.com/test/rich-results

2. Schema.org Validator: https://validator.schema.org/

3. Check Search Console for schema errors

4. Monitor rich results in search

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📞 Need a Professional Technical SEO Audit?

Get a comprehensive technical SEO audit of your website with actionable recommendations to improve rankings and performance.

Contact Rohan Chaudhary – Technical SEO Expert

📱 Call/WhatsApp: +91 83838 94893

📧 Email: [email protected]

🌐 Website: https://bys.marketing

8+ Years of Technical SEO Excellence

Serving Websites Across India

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Why Choose BYS Marketing for Technical SEO?

✅ Comprehensive Audits – 100+ point checklist

✅ Actionable Reports – Clear recommendations with priority

✅ Implementation Support – We fix issues, not just report them

✅ Ongoing Monitoring – Monthly technical health checks

✅ India-Specific Optimization – Tailored for Indian infrastructure

✅ Core Web Vitals Focus – Optimized for Google's ranking factors

✅ Transparent Pricing – No hidden costs

Don't let technical issues hurt your rankings. Get a professional audit today.

📞 Call Now: +91 83838 94893

📧 Email: [email protected]

📚 Related Services & Guides

Explore more of our comprehensive guides:

Main Guide: Comprehensive Digital Marketing Guide for Indian Businesses

← Back to BYS Marketing Homepage

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